Whoop Raises $200 Million
Boston-based fitness tracker startup WHOOP has raised $200 million, with investors now valuing the company at $3.6 billion. Similar to competitors such as Fitbit, Garmin, and Apple, Whoop bands track exercise, sleep, and daily activity. Unlike competitors, Whoop does away with any form of display — making it easier to sleep with, and to combine with non-tracker watches.
Morning Brew captures the big picture here: “From startups to tech giants, companies are diving into the fitness tracker business, which is expected to reach $62 billion by 2023, according to Allied Market Research.”
Not long ago, wearable fitness trackers were left for dead by tech investors. Now they’re hot again. Tech pundits and investors often get the big picture right, but miss on the timing, and abandon their convictions too soon. Big trends take a long time to develop, and go through cycles even as the grow. As this funding suggests, wearable sensors and wellness programming — like what we do at Count.It—is a big trend, and getting bigger.
